The travel of Ayurvedic ideas and products from India to other parts of the world is not new as they have been carried by traders and migrants, and have been present in the historic settlements of Indians and among the Indian diaspora. However, what is currently discussed under globalisation of Ayurveda is the spread and popularity of certain Ayurvedic ideas and practices among the people of Europe and North America since the 1980s. Ayurvedic ideas were combined with Yoga exercises and Hindu spiritualism in the alternative life styles promoted by the leaders of the new age religious movements in these countries. The small but growing number of Ayurveda practitioners are part of the various heterodox medicines organised under the category of Complementary and Alternative Medicine (CAM). The organisation of CAM has led to demands for the relaxation of state restrictions on its training and practice. Based on the prevalent state support or restrictions, globalised Ayurveda has taken different forms in different countries. The growing global popularity of Ayurveda has, in turn, influenced developments in Ayurveda in India. Kerala has become a major destination of seekers of Ayurveda not only from Europe and North America but also from countries of the Gulf region. In this presentation I will examine how the rising global popularity of Ayurveda impacts the sector in the state of Kerala.
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